GadGetZzz

I'm taking a marketing class and my group has to come up with a marketing strategy to sell this product. So i need your honest opinion as if you were to buy a pair of nikes with a gps tracker for your child ages 2-6 years old. what do you think and how can we modify it for poeple? Thank you so much for answering

8 hours ago - 3 days left to answer. - 14 answers - Report Abuse
You can't answer your own question.

The main problem with a product like this isn't so much on the marketing to get it into the hands of people. The main issue is getting something like this into the minds of people. People already have a hard time thinking about putting their children in public schools for fear of them getting hurt, maimed or abused in some way. It would raise more fear in the minds of an average parent to see a commercial showing some madman taking a small child only to have the shoes the child is wearing save their kid.

The true way to reach a parent is to tug at their heart strings gently but keep it soft and semi-poetic, while still making a lasting impact on them. The easiest way to do this would be to market exclusively through target interest groups established through online polling and or direct mail campaigns. Do a slideshow or (if your budget allows this) a commercial or animation showing several kids in a mall store or at a park, one or two of them are wandering around without the shoes on and one or two of them with the shoes on.

The parents would have to have a small module, maybe software that interacted with their cell phone that had a restricted id cluster that only recognized their particular child's shoe info.

Anyways, the children with the specialized shoes would start walking out of the store with the other (non-special-shoe wearing) kids and a small chirp from the cell phone would alarm the parents that their kids were leaving their perimeter. The parents would be seen walking up behind their kids and saying something like: "Hey, let's try on these pants before you go..."

Parents would look at the shoes and know other uses for them but you wouldn't be attacking them with a blatantly upsetting ideal that would hurt their heart.

I won't waste all your time telling you how bad of a product idea this is because if you marketed it through the right private channels and not through a huge "mass-brand-appeal" kind of campaign, it could be quite popular. Also, I used to have those kinds of assignments myself when I was in school. I hated them but this seems like a pretty smart project.

Good luck.

2007-03-26 16:57:24 by qtlene1

www.HomeSecurityStore.com The nightly news is filled with reports of missing children everyday, and it is perhaps every parent's nightmare to ...

Parents can apparently know where their kids are at all times. Personally I think this is just silly and overprotects kids to such an extent that they have no sense of responsibility.

Why not just not bother cutting the umbilical chord?
I have 2 daughters who have been brought up responsibly. They tell me where they are and phone me if to ask if they want to stay later. That's the important thing, giving them a sense of common sense and trusting them.

It's no substitute for keeping your eyes on your children at all times.

2007-06-13 08:27:56 by Shona L

Price: $199.99 $155.52

Easily attaches to backpacks, vehicles and pet collars with included case
1 year of tracking service included
Up to 4 week battery life

I've heard about some products for keeping track of your kids, but some are very expensive (esp GPS type). Found this website, but it's only good for UK: www.child-tracking.co.uk
Anybody got any experience or advice to point me in the right direction?

besafe.com

2008-09-11 18:08:04 by peaky

Price: $29.99 $24.95

Long life batteries already installed and ready to use
Wireless child location
Stylish and fun

Do you think it's okay for parents to track their children? Like GPS cell phones, car trackers, etc?

2009-04-23 08:47:52 by CHRISTOPHER R

OK so I think my husband has something going on on the side. He likes to say out all night. But I need proof, what do you all think about putting a gps tracker in his truck before he goes out to track where he is. I would follow him but I have two small children at home can't just leave. so.......

Good idea if you can afford the cost of one. A cheap alternative can be found at http://disneymobile.go.com/disneymobile/home.do . This cell phone service is inexpensive, the device is a breeze to set up, holds a charge for a long time, small enough to easily conceal and you can track on your phone or on your computer. Although they market it as a child finder it will work as a child's parent finder as well. Do a google search for "cell phone GPS tracking" and you may find you already are in possession of the device and just have to subscribe to the service. If he does not have a cell phone get him one you can set up and save him from having to...heheheh, how kind of you!!!

2007-06-26 15:08:06 by momoftwo0110

... by inserting a transmitter with a GPS tracker, under their skin, would you do it.

Let's say it would be inserted a birth and becomes inactive 18 years later.

What would be the pros and cons, and would you consider it?

Imagine the amount of children that become missing or run away from home, and how many children this sort of system would protect.

That is something I've always agreed with!!
Think of how it would prevent all the child abduction from going on!! They have similar trackers out there for pets,,,Why not kids?
I 100% agree with the concept!!!!!!!

2007-01-15 09:08:37 by I am Crystal S.